Do you NEED a printed brochure? How Green can we go?
As part of our continuing GREEN initiatives, we are looking at all of the printing we do to promote our resorts. Market surveys tell us that up to 90% of consumers conduct their research online before making a travel related purchase. Some end up buying online while others will book their vacation through more traditional "bricks and mortars" means, ie travel agent,tour operator, etc.
With this in mind - and considering the fact that we do provide an online brochure (http://viewer.zmags.com/publication/...b9#/a570d9b9/1) - do you really need a printed brochure to make your purchase decision?