Do you really NEED a Romance Rewards card?
Greetings to all:
As part of our ongoing GREEN initiatives, we are contemplating the actual need for us to print and send Romance Rewards cards. In actuality, the cards are just for you to have some physical evidence of your membership.
Here is the process to get your card as it stands now:
1. You register for Romance Rewards,
2. We have a machine that prints your new ID number on a previously designed plastic card.
3. The card is then affixed to a pre-printed paper introduction letter, hand folded and inserted in a paper envelope.
4. The envelope is handed to our mailroom manager who then posts the envelope and takes it to the post office.
Besides the cost of the plastic cards, paper letter and envelope, there is postage and labor added to the process.
The real question is do you NEED a card? It would be a much greener process - not to mention less expensive - for us to simply process your registration and email you your ID registration.
What do you think? Cards or no Card?
Chief Romance Officer and Senior Vice President