These are all the reasons we go.
Reading this thread is reminding me of what we loved about Couples and the reasons we want to return. The people (both off and on the grounds) were great and we enjoyed our stay at Couples Negril. This was our first time to Jamaica and my husband's first time out of the US so he was a bit concerned about what is considered "third world" but with some help from our wonderful travel agent I was able to convince him to try Couples. He had a great time and we are thinking about returning this summer and have options of staying at other resorts but are concerned we will be comparing them to Couples even if we don't go to Jamaica. I don't have any desire to stay at a huge hotel that I have to have a map of to find the bar. I loved seeing all the different animals and the beach was great.
Billy_Audra - I have to agree with you, it's like the Jamaica advertising says "once you go, you know".